Skin Authority is a prestige skin care line chosen by beauty experts, celebrities, and the media for skin care performance that produces immediately visible results and continued improvement. The innovative formulation technology, partnered with the simplicity of the product line and an accessible price point, resonates with today's consumers. Skin Authority offers a complete line of multi-purpose "results oriented" products and easy to use home care kits featuring simple routines. The result is a lifetime of healthy, radiant skin and incredibly strong brand loyalty among consumers.
From the beginning, Skin Authority has developed its products and treatments to deliver immediately visible results and lasting changes using the most naturally effective ingredients available to accomplish the results. In most ways, Skin Authority can be considered more "natural" or "organic" than brands that make the claim exclusively. Skin Authority was one of the first full-line brands to eliminate parabens, dyes, fragrances, and animal testing, without sacrificing results or shelf life. In 2009, Organic Spa Magazine said, "Skin Authority is one of the companies making strides, both big and small, in the ever changing world of natural and organic beauty."
GLOBAL PRODUCT INNOVATION
Skin Authority continually scans the global landscape to bring the best advancements from medical and skin care research. Skin Authority advanced age fighting skin care routines are designed to erase lines and wrinkles, firm sagging skin, even skin tone, and lock-in moisture using targeted ingredients and multi-purpose design. Skin Authority utilizes exclusive technological innovations to produce immediately visible results through use of its products. Our key innovations include:
SGF-4 Technology™. The only professional brand to incorporate four completely natural body proteins clinically proven to restore the body’s ability to generate new and healthy skin cells and strengthen its immune defense against further deterioration. After reviewing and experiencing this technology, the beauty editor of About.Com declared, "It’s new, it’s different, and it will totally amaze you with its science."
VitaD Fortified™ Technology. First whole food source of Vitamin D which helps boost Vitamin D levels topically for healthy glow and increases internal replenishment to strengthen immune health inside and out.
AOX Technology™. More than six years ago, Skin Authority pioneered the technique of combining groups of vitamins, antioxidants and fatty acids together to deliver a multiplier effect over individual ingredients. Skin Authority incorporates this technology throughout its product line to accelerate results.
Dry Finish Technology™. A product formulation technique that ensures products go on clear and absorb easily, leaving the skin feeling smooth, soft, and dry to the touch. This technology is particularly useful for sun protection products that typically have a reputation for feeling oily or greasy after use.
Multi-Purpose Design. Whenever possible, Skin Authority looks to formulate products that produce more than one effect. The result of this approach is a simpler daily routine and a most cost-effective and efficient alternative for the consumer.
CUSTOMER SERVICE INNOVATION
Skin Authority investment in technology innovation goes beyond formulation and ingredients in the bottle to providing online education and customer service support when and how our consumers demand it. Using advanced information technology to support its distribution partners offers a “360 Degree Customer Support Program” that extends to a knowledge center of downloadable resources including sales, marketing, education support for retail, media and professional partners. To support professional treatments in both retail and spa settings, Skin Authority also offers a powerful range of professional products to support highly effective clinical protocols and spa treatments for face, body and hands. Our customer care center is manned by certified Skin Authority professionals to answer questions via phone, email or web and support a great product use experience to cultivate a lifelong relationship with customers.
LIFESTYLE APPROACH TO SKIN CARE
Recent statistics published by the International Spa Association show that the demographics of skin care is broadening significantly to span a wider age range of females, include more men (growing above 30%), and capturing individuals seeking diverse skin care goals – anti-aging, breakout treatment, uneven complexion, skin cancer prevention. The result of this trend is that the skin care category is expected to grow steadily in the next several years. The challenges for skin care brands are to speak credibly to an increasingly diverse profile of new customers, while not forsaking the current core audience of females. Anticipating this trend, Skin Authority has developed a unique lifestyle approach to skin care. This approach includes the GO! Series Lifestyle home care kits at very compelling price points designed specifically for customer segments – teens, younger women, men, brides-to-be, active lifestyle, etc.
In additional to the GO! Lifestyle program, Skin Authority has introduced the Skin Authority MAN brand of products to address the unique skin concerns and language nuances of men. Skin care tuned to men represent a huge untapped potential.
COMMITMENT TO OUR PLANET
Skin Authority is committed to a sustainable future by working internally and with our supplier partners to incorporate renewable energy sources, recycled materials, and eco-friendly techniques into everything we produce. From the beginning we took a sustainable approach to packaging, using recycled plastics and glass, while eliminating most outer cartons or secondary packaging.
Skin Authority formulations and packaging have been designed to meet or exceed the diverse and strict requirements necessary for global distribution. Our current packaging includes translations in three languages, and adherence to the international convention for ingredients listings.
EXCLUSIVE DISTRIBUTION STRATEGY
Skin Authority remains committed to providing a superior customer service experience for its customers, while delivering exponential business growth. Skin Authority believes that it can maintain its customer service brand proposition by partnering with those distribution outlets that share its vision. Skin Authority hand picks its distribution partners based on the quality of product presentation and support to consumer. Skin Authority believes that its exclusive distribution partners deserve exclusive products, personalized sales experiences, and exceptional ongoing customer care. Skin Authority is committed to these ideals.
No other single skin care brand spans the product innovations offered by Skin Authority. Individual brands may offer pieces of the puzzle, but only Skin Authority brings it all together in one, easy routine tuned to the active lifestyle. Skin Authority is focused on building brand loyalty and repeat purchase by delivering products that produce visible results and by fostering a lifelong relationship with customers through its cost effective and innovative virtual technology platform, with customer service provided by specially trained skin care professionals.