A Personal Touch

MSNBC Business Report - A Peronal Touch, Jun. 20, 2010

Learn that by focusing on customer service and a personal touch Skin Authority had a record-breaking year, despite an economic downturn.

Skin Authority had a record-breaking year in 2009 despite the economic downturn. The owners of this business pride themselves on customer service with a personal touch. It doesn't matter where you are, Skin Authority reaches out to every single customer. Whether it's via email, on the phone or through a live chat, each customer is assigned a licensed expert who maintains contact with the client. Those experts are available to talk about product use and answer any questions. The plan seems to work. Skin Authority doesn't spend any money on traditional ads and 72% of their clients are repeat customers.

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