Practice Smart Hydration™

You've likely been told to "moisturize daily", but what if your skin isn't even able to hold onto that moisture properly? Implementing a daily Smart Hydration™ routine, helps your skin build a strong barrier to retain deep moisture for a continuous defense against dryness and premature aging.

Smart Hydration™ Step One: Exfoliation and Resurfacing

Gentle, regular exfoliation — especially with alpha hydroxy acids like glycolic acid — removes dead skin cells and dull surface build-up, allowing your skin to better absorb moisture and active ingredients. But its benefits go deeper: glycolic acid also helps regulate your skin's pH balance, which is crucial for maintaining a healthy skin microbiome — the invisible shield of good bacteria that protects your skin from inflammation, dryness, and premature aging.

Start your routine with Exfoliating Cleanser, formulated with micro pumice, glycolic acid and natural botanicals, to gently exfoliate and polish the skin, leaving it feeling clean and looking smoother, softer, and brighter, making it the perfect prep step for your other products that follow.

The Power Of pH: Why Balance Matters

Your skin's natural pH falls between 4.5 and 5.5, an acidic range that supports barrier function and a thriving microbiome. When products are too alkaline or too harsh, they disrupt this balance, leaving skin vulnerable to dryness, irritation, and breakouts.

The Smart Hydration step one continues by prepping the skin with pH-balanced glycolic acid, which gently exfoliates while reinforcing the skin's natural acidity. This "cleared path" allows your hydrating ingredients to penetrate more deeply and perform more effectively.

Incorporate 7-Minute Makeover Mask into your routine for one easy step that cleanses, gently resurfaces, hydrates, and pH balances. This bubbling black oak charcoal fiber mask infused with a supercharged AHA fruit extract serum is the perfect antidote for environmentally stressed skin. This no-slip, single use face mask gently foams away unwanted surface build-up while oxygenating for a soothing and hydrating result that leaves skin fresher, brighter, and more revitalized.

Smart Hydration™ Step Two: Nighttime Layering For Maximum Absorption

Your skin's natural repair cycle peaks at night, making it the ideal time to apply step two of Smart Hydration: a cocktail of targeted moisture-binding ingredients like hyaluronic acid, squalane, plant oils, and ceramides. These work together to:

• Lock in moisture
• Repair and strengthen the lipid barrier
• Reduce overnight transepidermal water loss (TEWL)

For Nighttime Face Ritual

Layering glycolic acid followed by nutrient-dense moisturizers at night creates a synergistic effect — resurfacing for better absorption, then deeply replenishing for lasting hydration.

Our power couple Resurfacing Accelerator followed by Vitamin A Retinol Renewal balances your skin's pH and opens pathways for deep, resorting nutrients and hydrators to penetrate deeper for a restoring of the skin's natural moisture barrier.

Don't forget to hydrate your under eyes! Under Eye Rescue Mask locks in hydration, restores tired eyes, and diminishes the look of dark circles and fine lines. Hyaluronic acid, fruit, and amino acids combine to create a brighter and firmer under eye appearance.

For Nighttime Neck-To-Toe Ritual

Our Illuminating Body Peel Cream dissolves rough dry skin, while smoothing and hydrating, providing a luxurious spa-like treatment at home. Plus, it's fortified with vitamin D for enhanced skin immunity and full body nourishment.

Smart Hydration™ Step Three:  Daylight Defense Secret Shield

What undoes all that good work overnight? The sun. UV exposure not only accelerates aging and pigmentation but also drastically weakens the skin's ability to retain moisture.

That’s why step three of smart hydration is all about daytime protection: antioxidant-rich plant based hydrators combined with a broad-spectrum mineral sunscreen in one simple application. These defend your skin against environmental stressors that dehydrate and inflame.

Think of it this way: if night is for rebuilding the moisture barrier, day is for guarding it.

Meet your new skin health hero: SkinSuit™ 3-in-1 Moisturizer — this multitasking powerhouse hydrates, restores, and protects in one effortless step. Our clean, silicone-free formula is packed with nature’s most potent hydrators — avocado, coconut, baobab oils, aloe, shea butter, cucumber, mango, carrot seed, green tea, blueberry, and pomegranate — to replenish and lock in essential moisture, reinforcing your skin's natural barrier and radiant glow. It also nurtures your skin’s microbiome, helping to prevent inflammation, dryness, and chronic conditions like redness, breakouts, or sensitivity. Powered with a chemical-free 17.5% Zinc "Fear-Free" SPF 50, it provides broad-spectrum defense against sun damage and environmental pollution that accelerates aging.

Lasting Benefits Of Smart Hydration™

Combining exfoliation, nighttime layering, and pH balancing with hydration creates smoother texture, enhanced glow, and stronger skin resilience. Smart Hydration is the perfect twofer: maximizing your appearance and overall skin health.